All About The Lighter Side Co

Founded in 1979 The Lighter Side Co aim is to serve the growing audience. The Lighter Side Co is a division of The Johnson Smith Company, one of America's oldest catalogs companies. The company is a unique collection of over 500 lighthearted gifts of "wit and whimsy, merriment and mirth.". Famous for its collection of licensed and nostalgic collectible merchandise, like Betty Boop, Wizard of Oz, Coca-Cola, Looney Tunes and more, the catalog offers gift-givers some amazing choices that they won't find anywhere else.

The features of The Lighter Side co are inexpensive gifts and unusual, attracting T shirts, collectibles of college team, Lucille ball, and pop icons like Betty Boop. Here customer can also get M&M's, Coca Cola, and John Deere which are of famous and popular brand collectibles. They also offers holiday decorations and personalized gifts for every occasion. The Johnson Smith Company has over 100 associates in Bradenton, FL. The Lighter Side Co appreciates its associates and ensure associates' needs are met through competitive compensation and a comprehensive benefits program and there is a family, friendly, casual work environment.

In the year 1998, The Lighter Side Co has added the Betty's Attic to their family of catalogs. With its wishful and limited edition merchandise, Betty's is a natural fit for the Johnson Smith Company. The appeal of this is limitless, hoping to inspire and thrill even more American households, and from "baby boomers" to find items that remind them of times past to twenty somethings admiring the atmosphere of another generation.

Items available at The Lighter Side Co are:

1) T-shirts/sweat shirts
2) Books - Music – DVD's
3) Children's Items
4) Collector
5) Décor
6) Games and Toys
7) Housewares
8) Novelties
9) Personalized Gifts
10) Sports Items

The Lighter Side Co has a huge collection of lighthearted and hard-to-find gifts including licensed merchandise. The company also provides 110% Lowest Price Guarantee on all its products to the customers. The Lighter Side Co catalog has won the "Best in Catalogs" Award and has delighted hundreds of thousands of mail order and Internet shoppers.